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Altostrat

Brand guidelines

A compact kit for using the Altostrat identity in partner pages, event materials, product screenshots, decks, and press assets.

System

Keep the brand quiet, technical, and precise. The marks should feel like product infrastructure, not decoration.

Typography

Inter is the primary typeface for product UI, marketing, and documentation. Use JetBrains Mono only where code or command syntax is the content.

Network operations system

ssh edge-01 --workflow diagnose

Palette

The core palette is rich black, white, and neutral tints. Use color as a signal, not a theme.

Clear space

Leave at least one logomark height around the mark or lockup. Avoid enclosing it in extra shapes unless the surface itself requires a frame.

Altostrat logomark clear space example

Logo assets

Choose the smallest lockup that gives enough context. The primary logo is the default for public-facing pages.

Logomark

Use the mark alone only when Altostrat is already clearly identified or space is constrained.

Primary logo

Use the primary logo when a page, deck, partner profile, or booth asset needs immediate brand recognition.

Full name logo

Use the full name lockup in formal contexts where the corporate identity should be explicit.

Color values

Use the exact values below when the brand is reproduced outside the website or product UI.

Rich black

RGB
2, 2, 2
CMYK
2%, 2%, 2%, 99%
HEX
#020202

White

RGB
255, 255, 255
CMYK
0%, 0%, 0%, 0%
HEX
#FFFFFF

Tints

Neutral tints support borders, secondary text, subtle backgrounds, and quiet product chrome.

#020202

#3D3D3D

#454545

#4F4F4F

#5D5D5D

#6D6D6D

#888888

#B0B0B0

#D1D1D1

#E7E7E7

#F6F6F6